Social Media is using technology to create multi-directional conversations between people. The main Social Media technologies currently are Blogging, Facebook, Twitter, LinkedIn and Youtube. The real power of Social Media for business is the ability to leverage the networks of others and the social proof (people will do things that they see other people are doing) that results. The danger for business is the loss of control of their brand and what people are saying about it.
Facebook has now over 500 million users and social media is now the main activity on the internet.
Have a look at the video below and decide for yourself whether your business should have a social media strategy.
At Dolman Bateman, we believe that companies must have an internet marketing strategy as part of business strategy. The internet is no longer an optional add-on to the business but an essential component in driving sales and developing a business focused on the future rather than the past. We are helping our clients develop their internet marketing strategy. To find out more, call us.
